Brand Identity

Brand Identity

The brand identity is made up of different components. Once each component is recognised and developed, they work together to create the brand identity. The identity can be split into three sections: brand visuals, brand personality and brand heart.  The brand visuals...
Understand Your Messaging Pillars

Understand Your Messaging Pillars

What are they? Messaging pillars are a part of a framework of messages to make sure your brand always reflects your values, mission and purpose. They create a base for all of your content to come from and enable your brand to stay consistent and have a cohesive story....
Brand Vibe

Brand Vibe

I’m going to say the word vibe quite a bit here so, before we get started, let’s get to grips with what a vibe is. Vibes are very real and they’re everywhere. You can get a vibe from a person’s lack of commitment to an arrangement. You can predict the...