by Charlotte Graham | Dec 13, 2023 | Branding, Planning
What exactly is a brand voice? It is how your brand speaks. It is what you say and most importantly how you say it. Let’s say your brand advocates for young learners. Is your voice that of a parent speaking to other parents as an equal, an academic here to...
by Charlotte Graham | Aug 17, 2023 | Planning
2007 Hurghada I still love these photos. I was 16 at the time and I had bought a few big sleeves of cigs. L&M and Malboroughs from the supermarket in Hurghada. It was quite a chunk out of my holiday spending money at the time but still really cheap compared to...
by Charlotte Graham | Aug 1, 2023 | Photography, Planning
Tips for Conveying Feelings in Portrait Photography Portrait photography is a powerful medium for capturing and conveying emotions. A well-crafted portrait has the ability to evoke strong feelings and create a lasting impact on the viewer. Understanding how to convey...
by Charlotte Graham | Jul 18, 2023 | Branding, Photography, Planning
A Photoshoot Without Brand Strategy Is A Waste Of Money A photoshoot for your business without brand strategy is a waste of money. That may sound harsh but I’m standing by it. A brand photoshoot for your business is an investment in your business, and like any other...
by Charlotte Graham | Feb 2, 2023 | Branding, Planning
Branding is a brilliant tool to get you noticed, strengthen trust and create memorability. However if you have mixed messages or unclear branding it is probably doing more harm than good. Checking in periodically on your branding is an important part of keeping your...
by Charlotte Graham | Nov 9, 2022 | Branding, Planning
The brand identity is made up of different components. Once each component is recognised and developed, they work together to create the brand identity. The identity can be split into three sections: brand visuals, brand personality and brand heart. The brand visuals...
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