by Charlotte Graham | Dec 13, 2023 | Branding, Planning
What exactly is a brand voice? It is how your brand speaks. It is what you say and most importantly how you say it. Let’s say your brand advocates for young learners. Is your voice that of a parent speaking to other parents as an equal, an academic here to...
by Charlotte Graham | Jul 18, 2023 | Branding, Photography, Planning
A Photoshoot Without Brand Strategy Is A Waste Of Money A photoshoot for your business without brand strategy is a waste of money. That may sound harsh but I’m standing by it. A brand photoshoot for your business is an investment in your business, and like any other...
by Charlotte Graham | Feb 2, 2023 | Branding, Planning
Branding is a brilliant tool to get you noticed, strengthen trust and create memorability. However if you have mixed messages or unclear branding it is probably doing more harm than good. Checking in periodically on your branding is an important part of keeping your...
by Charlotte Graham | Jan 24, 2023 | Branding
More people are running their own businesses than ever. The online space is only getting more competitive and harder to stand out. A personal brand is not something you can opt out of. Unless you cut out all human contact in your life and live alone in the wilderness,...
by Charlotte Graham | Nov 9, 2022 | Branding, Planning
The brand identity is made up of different components. Once each component is recognised and developed, they work together to create the brand identity. The identity can be split into three sections: brand visuals, brand personality and brand heart. The brand visuals...
by Charlotte Graham | Sep 13, 2022 | Branding, Photography, Planning
When it comes to brand photoshoots a good place to start is the brand heart. The brand heart is made up of four components: purpose, vision, mission and values. This is helpful as sometimes the client hasn’t actually done the brand heart work. Doing this then starts...
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