Brand Voice

Brand Voice

What exactly is a brand voice?  It is how your brand speaks. It is what you say and most importantly how you say it. Let's say your brand advocates for young learners. Is your voice that of a parent speaking to other parents as an equal, an academic here to guide...

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The Photo That Got Me Into Art School

The Photo That Got Me Into Art School

2007 Hurghada  I still love these photos.I was 16 at the time and I had bought a few big sleeves of cigs. L&M and Malboroughs from the supermarket in Hurghada. It was quite a chunk out of my holiday spending money at the time but still really cheap compared to any...

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Conveying Emotion in Photos

Conveying Emotion in Photos

Tips for Conveying Feelings in Portrait Photography Portrait photography is a powerful medium for capturing and conveying emotions. A well-crafted portrait has the ability to evoke strong feelings and create a lasting impact on the viewer. Understanding how to convey...

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Wasting Money On Photography

Wasting Money On Photography

A Photoshoot Without Brand Strategy Is A Waste Of Money A photoshoot for your business without brand strategy is a waste of money. That may sound harsh but I’m standing by it. A brand photoshoot for your business is an investment in your business, and like any other...

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Is Your Branding Clear?

Is Your Branding Clear?

Branding is a brilliant tool to get you noticed, strengthen trust and create memorability. However if you have mixed messages or unclear branding it is probably doing more harm than good. Checking in periodically on your branding is an important part of keeping your...

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Why Personal Branding Is Important

Why Personal Branding Is Important

More people are running their own businesses than ever. The online space is only getting more competitive and harder to stand out. A personal brand is not something you can opt out of. Unless you cut out all human contact in your life and live alone in the wilderness,...

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Brand Identity

Brand Identity

The brand identity is made up of different components. Once each component is recognised and developed, they work together to create the brand identity. The identity can be split into three sections: brand visuals, brand personality and brand heart.  The brand visuals...

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How To Take Good Photos By Yourself

How To Take Good Photos By Yourself

Phones have brilliant cameras these days. So, if a professional shoot is not in your budget right now, you're somewhere great without a professional photographer or in between your scheduled professional shoots, why not take the best photos you possibly can of...

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What To Wear To Your Brand Photoshoot

What To Wear To Your Brand Photoshoot

The photoshoot is around the corner BUT what should you wear? A big issue for a lot of clients is wardrobe. So let's talk about it. For example, in south east Asia, it’s hot and humid, that adds to the issue of dressing for the climate, as well as for the brand, and...

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How I Plan A Branded Photoshoot

How I Plan A Branded Photoshoot

When it comes to brand photoshoots a good place to start is the brand heart. The brand heart is made up of four components: purpose, vision, mission and values. This is helpful as sometimes the client hasn’t actually done the brand heart work. Doing this then starts...

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Understand Your Messaging Pillars

Understand Your Messaging Pillars

What are they? Messaging pillars are a part of a framework of messages to make sure your brand always reflects your values, mission and purpose. They create a base for all of your content to come from and enable your brand to stay consistent and have a cohesive story....

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Brand Vibe

Brand Vibe

I'm going to say the word vibe quite a bit here so, before we get started, let’s get to grips with what a vibe is. Vibes are very real and they’re everywhere. You can get a vibe from a person's lack of commitment to an arrangement. You can predict the narrative of a...

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Using Your Personal Brand Photos

Using Your Personal Brand Photos

So you're thinking about getting professional photos for your business. Congratulations! You are already doing more than most people, in terms of marketing and brand image. You are already ahead of the crowd. But, there is a chance that you miss the full capability of...

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Why Emotions Matter

Why Emotions Matter

Think of two ad campaigns. One is very informative: It tells you about the product, how it works, and where you can buy it. The other is a narrative: It’s filled with colour, music and emotions. Which one is more impressive? The one that made you laugh or cry. Am I...

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Confidence Tips

Confidence Tips

  Having great confidence is a skill; it's something you build and cultivate over time. Every day there are ample opportunities to have your confidence knocked, so to make yourself resilient you must build your confidence daily. Confidence is important and your...

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Brand Colours

Brand Colours

  Let’s discuss brand colours. Brand colours are a key component of your brand image. They are a huge part of the visual brand. Nowadays everywhere we look brands are fighting for our attention. Because of this constant onslaught of information and advertising,...

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The Photoshoot Checklist

The Photoshoot Checklist

  What you need to know before you have a personal branding photoshoot. Know your audience One of the main goals to having a personal branding photoshoot is to increase your reach and attract new clients. If you don’t know who your target audience is or you...

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Why You Need A Shot List

Why You Need A Shot List

What is a shot list? A shot list is a list of images that you will capture on your photoshoot. It is, very simply, a reminder of what images are important and what must be captured. This will ensure that you have the images you need at the end of the day. So from that...

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